Dynamic Education is a 501(c)(3) nonprofit focused on providing Career Technical Education (CTE) programs that equip students with hands-on skills and real-world certifications. Their mission is twofold: to raise funds that support the operational and certification costs of these programs, and to partner with schools and organizations that will adopt them.
They needed a 7-page website that clearly communicated their impact, established credibility, and drove two key outcomes—donations and program partnerships. The overall tone needed to be clean, modern, and direct, with visual cues that reinforced their legitimacy and value.
The existing site struggled with both form and function—weak padding, poor contrast, and low-quality imagery made the content hard to absorb. While their brand colors were promising, they weren’t being used in a way that supported readability or consistency. The old site also lacked clear calls to action, social proof, and a focused narrative about who they are trying to reach. Because their audience includes both potential funders and schools/organizations interested in implementing CTE programs, the content needed to speak to both groups in a way that felt clear and actionable.
We created a fresh, modern design that prioritized legibility, balance, and trust. We refined the color palette to improve contrast and readability, and replaced low-res visuals with high-quality, mission-aligned imagery. We also built in strong CTAs for both donations and partnerships, with clear paths for each user group. To build trust, we added space for reviews, partner logos, and media mentions—giving the organization credibility at a glance. The final site communicates both the impact and opportunity behind Dynamic Education’s programs, and provides a solid foundation for their fundraising and outreach efforts.
