Horseshoe Ridge RV Resort is a beautiful RV park nestled in Texas Hill Country, offering both RV spots and cabin rentals with a range of amenities like Wi-Fi, laundry, propane stations, a clubhouse, and a pool. The client came to us with an existing website and branding, but neither felt aligned with the atmosphere they wanted to convey—something warm, inviting, and true to the spirit of Texas Hill Country. They also felt the site didn’t reflect the full scope of their offerings, both in terms of amenities and the variety of RV and cabin spots.
Our goal was to create a complete 41-page website that told the full story of what they offer, and to do so in a way that felt friendly, modern, and easy to navigate.
There were a couple of key challenges: the first was untangling and mapping out everything the resort had to offer. The original site was lacking in structure and detail, so users couldn’t get a clear picture of the options or amenities available. Second, the client needed a better long-term solution—something that wouldn’t just look great now, but could grow with them as they add new cabins or upgrade features. They also wanted to prepare the site for future SEO efforts, so it needed to be content-rich, well-organized, and easy to maintain.
We started with a comprehensive site mapping process, identifying what information was missing and how best to organize it for both usability and searchability. From there, we designed and built a fully fleshed-out 41-page website, complete with page templates for RV spots and cabins so the client could easily add new listings without needing to touch any code. The updated design better captures the laid-back charm of Texas Hill Country, while the backend setup empowers the client to scale at their own pace. It’s a site that not only showcases everything Horseshoe Ridge has to offer—but also sets them up for future growth and visibility.
